Elements of video production such as the script, casting, location scouting, equipment and crew, and the shot list all happen during pre-production. Pre-pro is the planning stage. It’s where we get all of the ducks in a row so the rest of the production process is smooth.
Production is the actual filming of the video. We handle providing the crew, equipment, talent (actors) and all necessary props to the location and capture all the footage necessary. If you’re adding elements such as motion graphics, animation or voice-overs in your video, this will be produced in the production stage.
Post-production is organizing, cutting, coloring and editing the footage captured in production. Post is where all the footage is constructed and the final touches, the elements that really make the video pop, are added to the final product.